EIP Project Database

Find EIP-AGRI projects in Germany

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The We-Hold-Together App as a collaborative, local ecosystem to connect agriculture and consumers in the Schwabach valley

Authority

Bayerisches Staatsministerium für Ernährung, Landwirtschaft, Forsten und Tourismus

Federal State

Bavaria

Contact

Ludwigstraße 2
80539 München

Website: External link to the authority

Project Title

The We-Hold-Together App as a collaborative, local ecosystem to connect agriculture and consumers in the Schwabach valley

Project description

Concept development
In order to reduce dependencies on intermediaries and loss on margins, food producers are increasingly marketing directly. This is the basis for the elaboration of a so-called "We-Hold-Together App". The aim of the app is to expand the existing direct marketing network (for regional products of primary production) in the Schwabach Valley with aiming at increasing and securing the value added. The requirements for such an app have to been defined. However it will also consider how local communities  join together to form collaborative ecosystems: Citizens could in the future, for example, use the app to create shopping lists and coordinate carpools to buy/pick up products from the farmer, thereby achieving social and sustainability goals. 

Final report

Results and the Final report will be found here, as soon as the project is completed.

Key words

Supply chain, marketing and consumption

Main funding source

Rural development 2014-2020 for Operational Groups (in the sense of Art 56 of Reg.1305/2013)

OG contact information

RWH Vermarktung GbR
Sonnenleite 3a
91189 Rohr

Phone: 0176 34986963

Email: regional-vermarktung@web.de

Type of OG partners

  • Farmer
  • Advisor
  • Retailer

Begin of project

2023

Project status

ongoing

Total budget applied for in EUR

95,895

NUTS3 CODE

DE25B

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