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Ansprechpartnerinnen

  • Bettina Rocha
    +49 (0)228 / 68 45 - 38 82
    bettina.rocha@ble.de
  • Natascha Orthen
    +49 (0)228 / 68 45 - 32 68
    natascha.orthen@ble.de

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Innovative products of alcohol reduced wine

Deutsche Version anzeigen

Authority

Ministerium für Ländlichen Raum und Verbraucherschutz

Federal State

Baden-Wurttemberg

Contact

Kernerplatz 10
70182 Stuttgart

Website: External link to the authority

Project Title

Innovative products of alcohol reduced wine

Project description

Innovative beverages and variations of beverages are increasingly determining the German beverage market. Personal lifestyles, the trend towards high-quality food as well as increased health consciousness are shaping the drinking patterns in Germany as well as the desire for regional products. In the future, a growth of this segment has been forecasted. While the consumption of alcoholic beers in Germany has declined rapidly for years, the consumption of non-alcoholic beers has increased sharply. This is where the wine industry must make a conscious start. While non-alcoholic sparkling wine has been popular for a few years, there has been an increasing demand for low-alcohol or non-alcoholic wines in the past. Wine producers in Baden-Württemberg have recently addressed this issue. However, corresponding innovations have been missing so far. The project aims to develop primarily low-alcohol and non-alcoholic wine products. In addition, the market opportunities of these products will be investigated and in order to build a bridge between practice and research, product positioning models, successful market launch and marketing will be developed.

Final report

Results and the Final report will be found here, as soon as the project is completed.

Key words

  • Food industry
  • Marketing/supply chain

Main funding source

Rural development 2014-2020 for Operational Groups (in the sense of Art 56 of Reg.1305/2013)

OG contact information

Baden-Württembergischer Genossenschaftsverband e.V.
Ute Bader
Heilbronner Straße 41
70191 Stuttgart

Phone: 0711 222131431

Email: ute.bader@bwgv-info.de

Type of OG partners

  • Advisor
  • Advisor
  • Advisor
  • Advisor

Begin of project

2018

Project status

ongoing

Total budget applied for in EUR

725,135

NUTS3 CODE

DE111

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