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Hessisches Ministerium für Umwelt, Klimaschutz, Landwirtschaft und Verbraucherschutz
Hesse
Mainzer Straße 80
65189 Wiesbaden
Website: External link to the authority
Marketing of laying hens at the end of the laying period and males in innovative product lines
The present situation that organically raised hens – after their laying period – are only used as an industrial property is not satisfying. Throughout their whole life period the laying hens are raised with a high level of dedication using high-quality organic feed. Although these conditions are reflected in high-quality eggs and meat, there are no processing structures which could take the high meat quality into account. The regional sale as classic soup hens (boiler) is not very attractive and other marketing options are rare. Furthermore, the market prices for soup hens are too low and do not allow for the quality of the product. Within the project’s scope innovative product lines should be discovered which satisfy the expectations of modern cooking behaviour alongside highest quality standards. Furthermore, an aim of the operational group (OG) is to create a regional value-added chain which generates more profits for all actors involved and establishes meat of laying hens as accepted high-quality product in the natural food ‘scene’ and region. As soon as a constant marketing concept for laying hens is created, product lines and marketing options fo
Results and the Final report can be downloaded above.
Rural development 2014-2020 for Operational Groups (in the sense of Art 56 of Reg.1305/2013)
Hessische Biohuhn eG
Hubertusweg 19
36251 Bad Hersfeld
Phone: 06621-872209
Email: info@hessische-biohuhn.de
2016
completed
287,100
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