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EIP-Dairy Calves - Appreciation through value creation

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Ministerium für Ernährung, Ländlichen Raum und Verbraucherschutz

Federal State



Kernerplatz 10
70182 Stuttgart

Website: External link to the authority

Project Title

EIP-Dairy Calves - Appreciation through value creation

Project description

Creation of a cross-stage and scalable value-added chain concept for unweaned calves from dairy farming by developing an offer for the end consumer of regionally and animal-friendly produced beef, taking into account the entire value chain. 

The aim of the project is a higher added value for calves and feeders born in Baden-Württemberg and thus an incentive to raise the calves in the state.
-> By achieving a higher price in the final product (beef)
-> Through developing and establishing a value-added concept that will increase the end consumers willingness to pay through regionality, animal welfare, meat quality and authenticity.

Implementation: Through a dialogue between the milk producer (calf producer), the fattening farms, the marketers, the slaughterhouses and the food retrailer to work on and solve problems and issues that arise during the establishement of the value chain concept. From the processor to the fattening farm and back again to the dairy farm, a line of communication must be established that will ultimately bring a product to market that can serve all consumer needs.

Final report

Results and the Final report will be found here, as soon as the project is completed.

Results focusing on practiceorientation

the intended result is a cross-stage and scalable value-added chain concept for calves born in dairy farming, that could be adopted by other producer organizations, butchers and food retailers throughout Germany. For this purpose, all the details from the marketing channels of the food reailers and in the different husbandry stages werde combined into one transferable value-added chain concept. Different marketing channels for domestic calves/feeders/beef cattle with different high (husbandry) requirements were impemented. As a result, calf rearing in the state is economically interesting and fewer calves are transported out of Baden-Württemberg. Price guarantees enable investments in animal-friendly stables. The position of farmers is strenghtened through associations in producer organizations and direct purchase agreements.

Key words

  • Farming practice/activity
  • Animal husbandry

Main funding source

Rural development 2014-2020

OG contact information

AgriConcept Beratungsgesellschaft mbH
Wollgrasweg 31
70599 Stuttgart

Phone: 071169969523

Email: eip@agriconcept.de

Type of OG partners

  • Farmer
  • Farmer
  • Farmer
  • Farmer
  • Farmer
  • Farmer

Begin of project


Project status


Total budget applied for in EUR




Europäischer Landwirtschaftsfonds für die Entwicklung des ländlichen Raums: Hier investiert Europa in die ländlichen Gebiete.

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