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Horticulture 4.0

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Ministerium für Umwelt, Landwirtschaft, Natur- und Verbraucherschutz des Landes Nordrhein-Westfalen

Federal State

North Rhine-Westfalia


Emilie-Preyer-Platz 1
40479 Düsseldorf

Website: External link to the authority

Project Title

Horticulture 4.0

Project description

Digitalization of production and marketing of regional ornamental plants. The transfer of pictures is currently practiced by business partners in horticulture via smartphone and similar techniques. From 2020, the 5 G standard and the fiber optics will provide a tactile internet even in rural areas, so the goal of federal governement. Aditionally, the use of these bi-directional transfer possibilities opens up new possibilities in the field of digital film, video, streaming and picture techniques. The aim of this project is for horticulture companies to make data transmissions in real time with customers or other business partners, for example, a virtual tour oft he company or a recognition of pest with advice in real time. The OG ist testing possibilities of picture transfer by using high – resolution film techniques and Mixed Reality Glasses in everyday life in the company and bringing them to a practicable technical standard. The creation and securing of future-oriented digital marketing secures the produchtion and sales of regional ornamental plants. As a consequence of these actions, a contribution is made to secure the position oft he horticultural businesses  in north

Final report

Results and the Final report will be found here, as soon as the project is completed.

Key words

  • Plant production and horticulture
  • Pest/disease control
  • Product/service

Main funding source

Rural development 2014-2020 for Operational Groups (in the sense of Art 56 of Reg.1305/2013)

OG contact information

Landwirtschaftskammer NRW
Münsterstr. 62 – 68
48167 Münster-Wolbeck

Phone: +49 2506 309 615

Email: Franz.Biber@lwk.nrw.de

Type of OG partners

  • Farmer
  • Farmer
  • Farmer
  • Farmer

Begin of project


Project status


Total budget applied for in EUR




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