EIP Project Database

Find EIP-AGRI projects in Germany

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Development of a holistic sustainability standard for fruit growing

Authority

Ministerium für Umwelt, Landwirtschaft, Natur- und Verbraucherschutz des Landes Nordrhein-Westfalen

Federal State

North Rhine-Westfalia

Contact

Emilie-Preyer-Platz 1
40479 Düsseldorf

Website: External link to the authority

Project Title

Development of a holistic sustainability standard for fruit growing

Project description

The “Fair'n Green” (FNG) sustainability standard, which has been successful in viticulture, is to be adapted to fruit growing and applied in pilot farms in NRW.
To this end, fruit growers, representatives of the trade and consumers as well as other stakeholders in the fruit industry will be systematically involved in the project. The sustainability requirements of the fruit farms are addressed on a farm-specific basis by means of expert advice.
In addition to personal advice, emissions analyses (including CO2 footprint) and modern IT systems (digitalization) are used in a holistic approach.
A corresponding seal of quality for sustainable fruit (“Fair'n Green”) will increasingly be an important differentiating feature in the food industry for direct marketing and trade-oriented businesses.
A cost and benefit analysis (added value) of the certification system and a comparison with already established certifications serve as the basis of the project. The OG uses innovative methods for decision analysis in order to design a practice-oriented model of the complex system based on stakeholder knowledge. 

Key words

  • Outdoor horticulture and woody crops (incl. viticulture, olives, fruit, ornamentals)
  • Pest/disease control
  • Biodiversity and nature
  • Supply chain, marketing and consumption

Main funding source

Rural development 2014-2020 for Operational Groups (in the sense of Art 56 of Reg.1305/2013)

OG contact information

Athenga GmbH
Graurheindorfer Straße 92
53117 Bonn

Phone: +49 228 886 844 86

Email: florian.reinert@fairandgreen.com

Type of OG partners

  • Farmer
  • Advisor
  • Researcher
  • Industry

Begin of project

2020

Project status

completed

Total budget applied for in EUR

499,765

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